The Trumpf Case, Strategic Team Process
General information
Trumpf is a German multinational with more than 10,000 employees. We worked for a Business Unit with 650 people producing a laser technology to accelerate chip production. ASML was their largest customer.
The results
Relevant stronger strategic position towards the market and especially ASML.
With an international team, we went through a strategic process to strengthen the strategic position based on the excellent technology, clearly create more value for the market, and especially for ASML.
Trumpf is the ‘’most difficult’’ supplier for ASML. It is widely known that all suppliers to ASML are under heavy pressure, both operationally and regarding margins. About 2 years after the Strategic Team process, it was reported from multiple sources that Trumpf is the ‘’most difficult’’ supplier for ASML.
Additionally, support and engagement from the headquarters in Germany were significantly increased because someone from headquarters joined in the Strategic Team Process.
Alignment between the different departments was solidified, increased belief and trust through more perspective within the team for a strong strategic position towards the market and specifically towards ASML was created. This also results in a better EBIT.
”A great experience that every self-respecting company should allow itself!”
”PJ Strategy has supported and guided us in our search for the right strategy within a very dynamic production environment.
Thanks to the professional support of Peter and Jeroen, we have worked on a clear strategy in a short time. In addition to setting the course, this has directly led to better cooperation within our company!”
‘’Very insightful and educational!’’
“Peter and Jeroen did a masterful job in accommodating discussions while still being able to challenge the status-quo and raising the discussions into the next level of thinking. As a company we have benefitted from going through this process together and having a clear strategic alignment’’.
‘’Our takeaway from these sessions is a clear picture of the strategic goals we hold and the practice of continuously refining our ideas and mindset towards strategy.”